So has anyone gone to see The Social Network? I am not sure if I want to see it or not. Everyone who cares about it knows that Mark Zuckerberg screwed over his friends to make more money for himself. Is there really a movie here? The real question for sites like Twitter and FB will be what do they become as the more and more people use them. How will the sites change and how will they change us? I remember back in the 80s with the huge run up of membership in AOL. It was to be new place for people to talk, play games, reconnect with people. It want people to use its dial up network to get to the internet and its software to be a homepage for their trips into the World Wide Web. AOL is still out there but it has changed and floundered. Will it be the road map for these new outlets? Or will it be the road map on what not to do?
I was talking last night to a dad of one of my baseball players. He has left his job to start a marketing business. His clients all know they need and want to be on the ground floor of social marketing. The companies need information on what and how their customers are using online media. He has been sitting up focus groups for them and even doing observations about how households are setting up wireless networks in their homes. I did not ask him about the clients but I can guess that they are not worried about hard ware and equipment but selling goods and services to people who are using the new hardware and media. I could net help but think about the information we all share online at places like FB, Twitter, and even AOL. This is the information companies are willing to pay for that we are giving away for free.
Do not get me wrong. I am addicted to twitter. I like FB. I have great friends with whom I play online poker with on AOL. I just wish I was smart enough to figure out which way the new media will move and how we will move with it.
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